Accelerated Mobile Pages (AMP) – Skyrocket Mobile SEO With Best Practices


by on February 4, 2016

Smart digital devices had revolutionized at its best and still continuing to make individual’s life more cool and comfy. Google’s accelerated mobile pages or you can say AMP is one of the hottest trends on the field of search engine optimization (SEO) in 2017.

In today’s age, people are utilizing a great quantity of news on their tablets and smart phones. Publishers in each corner of the world target mobile web to catch the group of readers. But the hurdles gets nearer when readers load a page and it takes too much time to open. So publishers lose a reader and also not able to get enough revenue needed for the ads/subscription. Currently, the AMP is mainly suitable for the News-related websites which enables faster page loading time even in the regions with slow-moving internet network.

What exactly are Accelerated Mobile Pages?

Accelerated Mobile Pages is a project from Google and Twitter. As its name depicted, AMP is a very useful framework to generate fast-loading web pages for the ‘MOBILE’. This open-source initiative is outlined to allow publishers easily enhance user experience with page loading speed without worrying about any sort of ads revenue they are relying upon. Accelerated Mobile Pages affects SEO strategies without changing the necessary mobile web experience.

AMP consists of three main parts: HTML, JavaScript (JS), CDN (Content Delivery Network). It is basically a form of HTML. Google, Twitter and number of other companies have rolled this out in response to the different projects such as,

  • Facebook Instant Articles
  • Apple News

Benefits of Accelerated Mobile Pages

  • Accelerate page loading time for the users of mobile
  • Help to get top ranking in search engine result page
  • Assist to deliver improved visibility for publishers as well as content producers
  • Help to revolutionize the field of Advertisement
  • Analytics can be implemented easily into AMPed Websites
  • Best suitable for blog and news related sites
  • Deliver chances to appear in Google’s News Carousel

Adobe Analytics for AMP Project

Adobe Analytical Stats has become a fundamental part for the publishers which assist them to understand audience behavior, catch loyal readers as well as to monetize the content. Adobe has a very influence strategy to execute Adobe Analytics on AMPs that delivers high loading speed to end users as well as functional adobe analytics capabilities for different publishers.

The Significance of News Carousel

It’s a huge deal for digital news and Media publishers. The carousel helps in finding the relevant answers more easily for smart phones and tablet users. It features big image thumbnails and scroll-ability. Businesses which are producing latest news posts can dominate reader’s search feeds via the carousel. This news carousel will be benefited to only AMPed pages. Other pages can face a huge decrease in their mobile web page traffic.

Why One Should be Concerned About AMP?

According to Google, AMP loads 85% more rapidly than the traditional mobile web pages. Testing process, performed by Pinterest has revealed that AMPed websites loads four time rapider and utilize eight times less data. Publishers are expecting that AMP will encourage more people to read from the Mobile web. Publishers need to keep eyes on AMP for best user experience and content visibility. It is significant for the publishers to deliver what their readers expecting in the most efficient way. If you are a content producer, then AMP offers assurance of massive improvements to your user experience.

AMP is a Mobile Advertisement Revolution

Ahead of the contents and user experiences, Google’s Accelerated Mobile Pages also affect mobile ads. JavaScript is generally prohibited on AMP websites. There are some loopholes which enable publishers to incorporate ads, analytics as well as other segments of JavaScript on a page. AMP adds a special analytics tag that enables publishers to send data to analytics supplier like Adobe, Chartbeat and Parse.ly. Expanding AMP to advertisement is not a comfort but it’s a requirement. Publishers and content producers have a lot to achieve by Accelerated Mobile Pages.

Number of most popular ad networks are currently utilizing AMP ad-extended component such as, Google AdSense, Google Doubleclick, Amazon A9, AOL AdTech, Smart AdSever, DotAndAds, Taboola, Yieldmo, plista and many more.

Highlights on number of features of AMP

  • A subset of HTML with few fresh Tags
  • Controlled by JS runtime renderer
  • Only CSS subset is permitted
  • Only one JavaScript to rule them all
  • Only few enabled scripts for extensions
  • Delivered through Google’s CDN
  • Each component’s width/height declared
  • Prevent any repaint when loaded asynchronously

Such as responsive user-interface and mobile-friendliness in the last year, Google is pushing AMP very harder. Sooner or later, you’ll have to implement an AMP page to stay competitive in this ever changing marketplace. So it’s better for you leverage the best out of Accelerated Mobile Pages right now.

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