by admin on November 18, 2018
More than 81.3 million websites depend on WordPress! Amid this clutter, what is the possibility of your business being discovered by the leads? Even if by chance it does get discovered, do you have the resources to convince and convert those visitors into customers by WordPress SEO Plugins? Is your website compelling enough to impress them and built a trust relation instantly such that they become your entrusted customers?
In response to this, WordPress has more than 37,000 plugins to make your WordPress website look authentic, authoritative, visually stunning and capable of creating a sales funnel for visitors. With a little research and A/B testing, find out the SEO plugins that get maximum attention of the audience and embed them in the WordPress SEO website to get maximum traction.
Here is a list of 7 most essential WordPress SEO plugins to convert visitors into customers.
#1. Start a blog on the website – The best way to establish your subject leadership is by starting a blog on the WordPress website and regularly adding actionable, valuable and useful information. However, It is said, listicles, how to, tips and tricks and in-depth articles are most read. Even from the WordPress SEO viewpoint, the more the content on your website, the more is it crawled by search engines.
The advantage of starting a blog on WordPress is that they have an extensive community where all your queries can get solved by the fellow WordPress users; thousands of responsive themes to enhance the visual beauty, easily integrated with MailChimp, AWeber, and other email marketing services to send out regular newsletters and blog content to your subscribers.
#2. Chose a hosting plan with quick speed – Your WordPress website should load in 2 seconds. A one second delay makes you lose 7% of the visitors. Check the speed with tools such as Pingdom and ensure that it loads in the quickest possible time as Google also favors websites that load quickly.
Based on the requirements, security and customer support offered by the shortlisted companies select the one that handles each of these satisfactorily.
#3. Create a stunning landing page – A landing page is the first impression that a visitor gets of your online abode and you only have 8 seconds to impress him or repel him. The must haves in every WordPress landing page – a title with a clear value proposition that explains to the user what the company does, an image or a video that further explains how to product will help them and an email capture box.
There are a number of WordPress SEO plugins for creating amazing landing pages and some of them also offer free versions. Utilize these resources to impress a visitor and then as he explores the other pages convince him that you are the best person to accomplish the task that they are looking for.
#4. Make your WordPress website mobile friendly – The last date to make your website mobile friendly is April 21st, 2015. Google is coming up with a major update that states that those websites that are responsive will be given first priority by their search engine. Moreover, most of the people now search for information while on move and if your WordPress website doesn’t provide a frictionless experience, they will switch on to your competitor who has a website that runs seamlessly on all devices. Why lose a single chance to impress your on-the-go visitors?
Leave no stones unturned to create a memorable browsing experience your visitors looking up for your services or navigating the website.
#5. Include email signups – Email marketing is the oldest and most effective way of online marketing. To keep the audience informed about the new blog articles, discounts, sales, and new product launches; the best way is to collect their emails and update them about all these.
If a visitor is interested in your product or service, make the task of keeping him hooked to your brand easier by using email signup boxes at strategic places on the website. WordPress has many email signup plugins that include Pippity popups, Hello Bar, WP Lead, OptinSkin and SumoMe to name a few.
#6. Include a Contact Form at the bottom of the page – If a visitor is interested in your services, is there a Contact Form in the website where he can post the inquiry and your sales team can get back to him? This is an overlooked yet quintessential part that should be given dire attention.
Make the contact filling simpler by eliminating the extra fields, reduce the friction at every point, design it for the mobile users and make the experience superior to improve the communication and the conversion at this point.
#7. Display the social media pages on the homepage using social media plugins – For a B2C business, when a visitor lands on your website and loves your products, he’ll want to remain updated about more such details and the best way to do this is to take him to your social media pages where every activity I displayed (if you are active on the social platforms!).
So rather than them having to go searching for the social profiles, why not display them right on the website and even show the recent posts! They’ll come to know what sort of content is posted and if they like it, they’ll instantly Like or Follow the pages.
WordPress has many social media plugins that can even be customized to alter the look, placed at places which receive the maximum attention and enhance the reach of your business on social networks.
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